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BS Content Development & Virality

Undergraduate Program

Faculty of Management Science

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Department of Social Science and Humanities

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    Introduction

    Our BS Content Development & Languages program is designed to equip students with the essential skills and knowledge to excel in the fast-paced world of digital content creation and dissemination. This interdisciplinary program combines principles of marketing, communication, data analytics, and creative media production to prepare graduates for careers in social media management, digital marketing, content strategy, and viral marketing.

    Why SHU?

    International standard cutting-edge curriculum

    The international standard cutting-edge curriculum for a BS in Content Development integrates advanced strategies in digital content creation, SEO, and multimedia storytelling with hands-on experience using the latest tools and technologies.Real world applications and research

    Real-world applications and research in content development focus on optimizing digital strategies for diverse platforms, analyzing audience engagement metrics, and applying data-driven insights to enhance content effectiveness and innovation.Experiential and project-based learning

    Experiential and project-based learning in content development immerses students in real-world scenarios, allowing them to create, test, and refine content strategies through hands-on projects and live client collaborations.Career-focused marketable and entrepreneurial skills

    Career-focused, marketable, and entrepreneurial skills in content development emphasize building a personal brand, leveraging digital tools, and identifying business opportunities to create and manage compelling content. This includes practical expertise in marketing strategies, client management, and developing innovative content solutions to thrive in a competitive industry.Personalized industry mentorship for nurturing entrepreneurial ideas

    Personalized industry mentorship for nurturing entrepreneurial ideas provides tailored guidance from experienced professionals, offering insights into market trends, strategic planning, and business development.Opportunities for international exposure and mobility through competitions and exhibitions

    Opportunities for international exposure and mobility through competitions and exhibitions allow students to showcase their work on a global stage, engage with diverse audiences, and gain recognition from industry leaders. These experiences foster cross-cultural learning and open doors to international networks and career prospects.Support and guidance from highly experienced and well-qualified faculty members

    Support and guidance from highly experienced and well-qualified faculty members provide students with expert insights, personalized mentorship, and industry-relevant knowledge, enhancing their academic and professional growth. This expert support helps students navigate complex concepts, develop advanced skills, and build strong career foundations.

    about program

    The BS Content Development & Languages program intends to equip students with the skills and knowledge to:

    • Develop high-quality, engaging content for various digital platforms, including social media, blogs, video channels, and websites.
    • Understand the mechanisms and strategies behind viral content, including trends analysis, audience engagement, and emotional triggers.
    • Gain proficiency in digital marketing tools and techniques, such as SEO, SEM, email marketing, and influencer partnerships.
    • Learn to use data analytics to measure content performance, audience reach, and engagement, and make data-driven decisions to optimize content strategies.
    • Enhance writing, storytelling, and multimedia production skills to craft compelling narratives that resonate with target audiences.
    • Understand the ethical and legal aspects of digital content creation, including copyright laws, privacy issues, and responsible content dissemination.

    Digital Content Creator

    A digital content creator produces engaging multimedia content for online platforms, including text, images, videos, and interactive elements.

    Social Media Manager

    A social media manager develops and executes strategies to enhance brand presence, engage audiences, and drive growth across social media platforms.

    Content Strategist

    A content strategist plans, creates, and manages content to align with business goals and audience needs, ensuring effective communication and engagement.

    SEO Specialist

    An SEO specialist optimizes website content and structure to improve search engine rankings and drive organic traffic, enhancing online visibility and user engagement.

    Digital Marketing Specialist

    A digital marketing specialist designs and implements online marketing strategies, including paid ads, email campaigns, and social media, to drive brand growth and customer acquisition.

    Brand Manager

    A brand manager develops and oversees strategies to build and maintain a brand’s identity, ensuring consistency in messaging and maximizing market presence to drive customer loyalty and business growth.

    Copywriter

    A copywriter creates persuasive and engaging written content for marketing materials, advertisements, and websites, aimed at compelling audiences and driving desired actions.

    Content Editor

    A content editor reviews, refines, and ensures the accuracy and clarity of written content, aligning it with style guidelines and audience needs for effective communication and consistency.

    Media Relations Specialist

    A media relations specialist manages and fosters relationships with journalists and media outlets to secure favorable coverage and effectively communicate a brand’s messages and stories.

    Freelance Content Consultant

    A freelance content consultant provides expert advice and strategies for content creation, optimization, and management, tailored to clients’ specific needs and goals for effective communication and audience engagement.

    E-Commerce Content Manager

    An e-commerce content manager develops and oversees content strategies for online retail platforms, ensuring product descriptions, images, and promotional materials enhance user experience and drive sales.

    Influencer Relations Coordinator

    An influencer relations coordinator builds and manages partnerships with influencers to promote brands, coordinate campaigns, and maximize outreach and engagement through authentic endorsements.

    Public Relations Specialist

    A public relations specialist crafts and manages a brand’s public image, handling media relations, crafting press releases, and orchestrating communication strategies to maintain positive relationships and manage public perception.

    Content Development Specialist

    A content development specialist creates and curates engaging and strategic content across various platforms, focusing on aligning with brand goals, audience needs, and market trends to drive effective communication and engagement.

    Video Content Producer

    A Video Content Producer is responsible for creating, managing, and delivering engaging video content through planning, production, and post-production processes.

    Podcast Producer

    A Podcast Producer oversees the creation and production of podcast episodes, including scripting, recording, editing, and finalizing content for distribution.

    User Experience (UX) Writer

    A User Experience (UX) Writer crafts clear, concise, and engaging text that guides users through digital interfaces, enhancing usability and overall experience.

    Content Marketing Manager

    A Content Marketing Manager develops and executes strategies to create, distribute, and optimize content that drives audience engagement and supports business goals.

    Email Marketing Specialist

    An Email Marketing Specialist designs, implements, and optimizes email campaigns to effectively engage subscribers, drive conversions, and achieve marketing objectives.

     

    Tracks Offered

    • Viral Marketing Techniques
    • Content Strategy & Differentiation
    • Content Creation and Storytelling
    • Blogging and Copywriting
    • Comprise professionals from digital media, content creation, marketing industries, and academia.
    • Guide students to professional excellence, fostering an in-depth understanding of industry trends and best practices.
    • Foster students’ technical and professional development, ensuring their ability to secure job placements and entrepreneurial opportunities.
    • Provide valuable networking prospects for students, connecting them with industry leaders and potential employers.
    • Promote collaboration between academia and industry, ensuring the curriculum stays relevant and aligned with current industry needs and advancements.

    List of Electives

    Course Code Course Title
    SSH-333 Client Commission
    SSH-334 Creating Impact
    SSH-335 Digital Journalism
    SSH-336 Writing & Visual Culture
    SSH-337 Secrets of Storytelling
    SSH-411 Popular Non-Fiction
    SSH-412 Writing Bestseller
    SSH-413 Philosophical Content Creation and Presentation
    SSH-414 Movie and Song Collage Creation
    SSH-415 Creating Nostalgic Content
    SSH-416 Age-Specific Content Development
    SSH-417 Social Media Behaviour Analysis
    SSH-418 Storyboarding for Content Creation

    Scheme of Study (Semester Wise)

    1st Year
    Semester - I
    Course Code Course Title Credit Hours
    SSH-111 Vlogging Techniques & Strategies 3+0
    ENG-101 Everyday English 2+1
    SSH-112 Compelling Copywriting 2+1
    SSH-113 Digital Marketing Essentials for Content Developers 3+0
    SSH-114 Scientific Content Creation & Viral Marketing 3+0
    Total Credit Hours 15
    Semester - II
    Course Code Course Title Credit Hours
    ENG-102 Academic English for Content Creators 3+0
    SSH-115 Virtual Team Management 3+0
    SSH-116 Blogging and Online Writing 3+0
    ISL-101 Islamic Concepts in Real Life 2+0
    SSH-117 Content Analytics & Performance Measurement 3+0
    SSH-118 Documentary Production and Analysis 0+2
    Total Credit Hours 16
    Summer Semester
    Course Code Course Title Credit Hours
    IIP100 Industry Immersion Project - I (Community Service) 0+0
    2nd Year
    Semester - III
    Course Code Course Title Credit Hours
    ENG-106 Communicate with Impact: Presentation Essentials 3+0
    SSH-211 Multimedia Content Genres 3+0
    SSH-212 Biographical Content Creation 3+0
    SSH-213 Literary Content Development 3+0
    SSH-214 Voice-Over and Recitation Techniques 3+0
    SSH-215 Discovering Pakistan: History, Culture, and Society 2+0
    Total Credit Hours 17
    Semester - IV
    Course Code Course Title Credit Hours
    SSH-216 Journalistic Content Creation 3+0
    SSH-217 Content Animation Techniques 3+0
    SSH-218 Doodle Art, Photography, and Stock Image Utilization 3+0
    SSH-219 Tools and Techniques for Content Development 3+0
    SSH-XXX Graphic Design Fundamentals 3+0
    SSH-XXX Web Page and App Development 0+2
    Total Credit Hours 17
    Summer Semester
    Course Code Course Title Credit Hours
    SSH-100 Industry Immersion Project - II (Corporate) 0+0
    3rd Year
    Semester - V
    Course Code Course Title Credit Hours
    SSH-312 Translation and Grammar Checking Tools 3+0
    SSH-313 Reference and Fact-Checking Methods 3+0
    SSH-314 Copyright Laws and Content Protection 3+0
    SSH-315 Advanced Animation Techniques 3+0
    SSH-316 Educational Simulations and Games 3+0
    SSH-317 Educational Content Development 3+0
    Total Credit Hours 18
    Semester - VI
    Course Code Course Title Credit Hours
    SSH-318 Research Content Creation 3+0
    SSH-319 Supporting and Conducting Original Research 3+0
    SSH-XXX Elective I 3+0
    SSH-320 Genre-Specific Promotion Strategies 3+0
    SSH-321 Podcast Production and Distribution 3+0
    SSH-322 Expert Channel Development 3+0
    Total Credit Hours 18
    Summer Semester
    Course Code Course Title Credit Hours
    - - -
    4th Year
    Semester - VII
    Course Code Course Title Credit Hours
    SSH-323 Conducting and Editing Interviews 3+0
    SSH-324 Content Mediation and Collection Techniques 3+0
    SSH-325 Summarizing and Presenting Content 3+0
    SSH-326 Collection Presentation Techniques 3+0
    SSH-XXX Elective-II 3+0
    SSH-327 Craft Channel Content Creation 3+0
    Total Credit Hours 18
    Semester - VIII
    Course Code Course Title Credit Hours
    SSH-328 Restoration Channel Content Creation 3+0
    SSH-329 Engineering and Technology Channel Content 3+0
    SSH-330 Social Media Identity and Promotion 3+0
    SSH-XXX Elective-III 3+0
    SSH-XXX Elective-IV 3+0
    SSH-331 Project 3+0
    Total Credit Hours 18
    Total Program Credit Hours 137

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